BRAND IDENTITY

• Logo
• Packaging Design
• Website Design

A few years ago, we had the pleasure of meeting the founder of Hadiqati, and over time, we came to understand just how much of a perfectionist and dedicated individual she truly is. While her playful and fun side might not be immediately apparent, we were fortunate enough to discover it, and this knowledge proved invaluable in shaping her brand identity exactly as she envisioned it. The result is a clean and neat design, infused with a touch of quirkiness and playfulness.

Hadiqati, meaning “my garden” in Arabic, specializes in producing high-quality crafted soaps.

Our brand concept centers around a young, impish woman playfully poking her head through the bushes of her garden, giving the design a cheeky and endearing appeal. The use of gradient colors effectively symbolizes the delightful mix of scents found in her products.

In addition to the visual identity, we designed light and practical packaging solutions that are cost-effective and easy to ship, making it feasible for her to scale her venture should she decide to expand. Our collaboration with Hadiqati has been a delightful journey, capturing the essence of her brand and bringing her vision to life in a way that reflects both her professionalism and playful spirit.